Annotated Bibliography

ANNOTATED BIBLIOGRAPHY 5

AnnotatedBibliography

CourseCode

Holm,A., &amp Severinsson, E. (2010). The role of the mental healthnursing leadership. Journalof Nursing Management,18(4),463-471.

Holmand Severinsson argue that by notably capitalizing on areas that needupgrading and knowing one’s place they are bound to sway theirpatients. Upholding a substantial approach for mobilizing revolutionand advancement is also vital not to mention effective strategies forinterpersonal relations. The authors states that espousal oftransformational ethos is a vital constituent of encompassing nursesand their patients in bringing momentous modification of operationsamong them. They further argue that mental health leaders ought todelineate their roles while focusing on areas that need theirattention. By so doing, they are bound to not only acquire moreadvantage over their operations but also enhance on satisfaction totheir patients. Holm and Severinsson also state that upholding anapproach based more of solving issues rising from substantiationhighlights affecting their operations they would achieve efficiencyand efficacy.

Ennis,G., Happell, B., Broadbent, M., &amp Reid-Searl, K. (2013). TheImportance of Communication for Clinical Leaders in Mental HealthNursing: The Perspective of Nurses Working in Mental Health. Issuesin Mental Health Nursing,34(11),814-819.

Accordingto Happell et al., communication is a key ingredient in effectiveleadership by mental nurses in that with effective communication,performance is bound to rise. Happell and colleagues argue thatnurses must ensure they capitalize on communicating not only withtheir patients but also amongst themselves. They point out thatinadequate training hinders efficiency in communication, which couldbe detrimental in service delivery. Based on their findings, (Enniset al., 2013) argue that dynamics such as a viable mode ofcommunication, excellent associations with fellow staff and patients,acquisition of non-verbal modes of communication, effective followup as well as maintaining significance make up a successful leader inmental health nursing. A mental health nurse who chooses to adopt afriendly tone while communicating with their patients is bound tobuild on their trust and enhance on customer satisfaction unlike adisconsolate counterpart. Creating a friendly working atmosphere withcolleagues also emphasizes on quality delivery, as there exists goodcohesion. (Ennis et al., 2013) acknowledge the use of non-verbalcommunication by mental health leaders geared towards creating afriendly atmosphere. Following up on patients is also a vitalstrategy in enhancing on customer satisfaction.

Cleary,M., Horsfall, J., Deacon, M., &amp Jackson, D. (2011). Leadershipand Mental Health Nursing. Issuesin Mental Health Nursing,32(10),632-639.

Horsfalland colleagues point out that leadership in nursing is determined farand large by the leadership style executed. According to Cleary etal., 2011, they argue that affirmative governance ignites a goodenvironment through which both leaders and employees are free tooffer their services to their patients. Under this setting, patientsalso feel the satisfaction emanation from the candidness of thenurses. Just like previous authors, they also emphasize on atransformational approach of headship, geared towards encouraging,stimulating and impelling the judgments and performance of others.

Cleary,M., Horsfall, J., O`Hara-Aarons, M., &amp Hunt, G. (2012).Leadership, support and acknowledgement of registered nurses work inacute mental health units. InternationalJournal of Mental Health Nursing,21(5),445-452.

Horsfalland colleagues observe that nurses working in mental health workunder severe situations. Their frenzied occupation therefore, callsfor the need for high self-awareness and organizational plans amongstthemselves (Cleary et al., 2012). However, management, stakeholdersas well as the society should also offer them strong support systemsthrough which their morale will be boosted. Management should bemandated to offering appraisals to mental health nurse leaders toemphasize on their motivation. Forums for interpersonal growth anddevelopment should be streamlined in their busy schedules to see totheir improvement. According to Horsfall and colleagues, the mentalhealth nurses also deserve guidance and counseling sessions served atencouraging them and offering strong support systems for them.

Beckett,P., Field, J., Molloy, L., Yu, N., Holmes, D., &amp Pile, E. (2013).Practice What You Preach: Developing Person-Centered Culture inInpatient Mental Health Settings through Strengths-Based,Transformational Leadership. Issuesin Mental Health Nursing,34(8), 595-601.

Beckettet al., argue that mental health nursing is surrounded by a negativenotion, which has over time proven difficult to erase due to poorgovernance, lack of cooperation as well as the general impassivephilosophy. Noting that changing the conviction of philosophy can bea difficult task to achieve, they argue that mental health nursesthemselves should work towards bringing transformations on their own.Beckett and colleagues argue that change begins with an individual.Mental health nurse leaders are best placed bringing an overhaul intotheir frenzy profession themselves. This they can effectively achieveby adopting self-centered approaches geared at enhancing onacceptance of their work. By achieving such mechanisms, then thesociety would also follow suit over time (Beckett et al., 2013).

References

Holm,A., &amp Severinsson, E. (2010). The role of the mental healthnursing leadership. JournalOf Nursing Management,18(4),463-471.

Ennis,G., Happell, B., Broadbent, M., &amp Reid-Searl, K. (2013). TheImportance of Communication for Clinical Leaders in Mental HealthNursing: The Perspective of Nurses Working in Mental Health. Issuesin Mental Health Nursing,34(11),814-819.

Cleary,M., Horsfall, J., Deacon, M., &amp Jackson, D. (2011). Leadershipand Mental Health Nursing. Issuesin Mental Health Nursing,32(10),632-639.

Cleary,M., Horsfall, J., O`Hara-Aarons, M., &amp Hunt, G. (2012).Leadership, support and acknowledgement of registered nurses work inacute mental health units. International Journal of Mental Health Nursing,21(5),445-452.

Ennis,G., Happell, B., Broadbent, M., &amp Reid-Searl, K. (2013). TheImportance of Communication for Clinical Leaders in Mental HealthNursing: The Perspective of Nurses Working in Mental Health. Issuesin Mental Health Nursing,34(11),814-819.

Beckett,P., Field, J., Molloy, L., Yu, N., Holmes, D., &amp Pile, E. (2013).Practice What You Preach: Developing Person-Centered Culture inInpatient Mental Health Settings through Strengths-Based,Transformational Leadership. Issuesin Mental Health Nursing,34(8), 595-601.

ANNOTATED BIBILIOGRAPHY 4

AnnotatedBibliography

AnnotatedBibliography

Birmingham,S. E., Dent, R. L., &amp Ellerbe, S. (2013). Reducing the impact ofRN fatigue on patient and nurse safety. NurseLeader,11(6), 31-34.

Theauthors discuss the effects of fatigue on nurses. The findings pointout the that fatigue caused by the lack of sleep for nurses hasnegative consequences on the work outcomes of nurses and theirwell-being. Considering that patient safety is part of the generalintegrity and safety of patients, looking into the effects of longworking hours on the individual competence of nurses is plausible. One of the solutions that the authors of suggest as a remedy to theeffects of fatigue are: use of technologyto enhance the translationof patient evidence and provision of the staffing software that canaid nurses as the real-time tools to mitigate over-time workinghours.

Olds,D. M., &amp Clarke, S. P. (2010).The effect of work hours on adverseevents and errors in health care.Journalof safety research,41(2), 153-162.

Theauthors are cognizant of the effects overworking nurses. Extraworking hours for registerednurses has far reaching implications ontheir responses to adverse events and errors in healthcareinstitutions and settings. The journal article is a research paperthat utilizes secondary research on working hours and events. Theresearch entailed an analysis of research papers that haves incisiveregression analyses. The analyses reveal nurse characteristics inrelation to the number of hours they spend at work and its effects ontheir responsesto adverse events. The results reveal that nurses whowork for more than forty hours exhibited more on-the-job errors thanthose who worked for a lesser period. Some of the errors that nursescommit due to long hours of work are needle injuries and othergeneral medication errors. The main findings of the journal articleintended to demonstrate that legislation that supports more workinghours for nurses could be popular, but it is potentially negative tothe quality of nursing care.

References

Birmingham,S. E., Dent, R. L., &amp Ellerbe, S. (2013). Reducing the impact ofRN fatigue on patient and nurse safety. NurseLeader,11(6), 31-34.

Olds,D. M., &amp Clarke, S. P. (2010).The effect of work hours on adverseevents and errors in health care.Journalof safety research,41(2), 153-162.

Annotatedbibliography

Nameof the institution

22October 2015

Annotatedbibliography

Annotatedbibliography presents an account of research or rather studies thathas been done by scholars on a certain topic. is presented alphabetically to show the list of research sources.Importantly, shows the summary of each sourcethat one has used in writing his/her article. Furthermore, theypresent some relevant assessment regarding a given source. As such,this paper focuses on presenting a list of sources of the topic ofadvocacy of the health care for the Arab-American community andassess some sources used in the research of the mentioned topic.

Al-Krenawi,A., &amp Graham, J. (2007). Culturally Sensitive Social workPractice with Arab Clients in Mental Health Settings.Journal ofHealth&amp Social Work,25(1),9-22. http://dx.doi.org/10.1093/hsw/25.1.9

Thearticle discusses the effect of social work practice in eliminatinghealth care disparities in America for the Arab-speaking immigrants.(Al-Krenawi, &amp Graham, 2007) The author assesses theArab-American people health service need and highlights theimportance of social work activities in combating culturaldisparities in the health care institution. In the journal, theauthor identifies that the Arab community can be assisted by beingeducated so as to incorporate the knowledge learned with the healthcare system in America.

Culturalfault lines in health care: reflections on cultural competency.(2012). ChoiceReviews Online Journal,50(03),50-1491-50-1491. http://dx.doi.org/10.5860/choice.50-1491

Thisarticle seeks to discuss, language as the main cultural componentthat have caused disparities in the health institution in America. In the journal, the author explores several ways that can beimplemented in the society and will combat disparities faced by theArab-American immigrants’ (reflections on cultural competency,2012). Also, in the article, the author articulate that thehealthcare providers should focus on knowing people’s culturalbeliefs so as to stop being arrogant to Arab-speaking people seekinghealth services.

Laffrey,S., Meleis, A., Lipson, J., Solomon, M., &amp Omidian, P. (2009).Assessing Arab-American health care needs. Journalof SocialScience &amp Medicine,29(7),877-883. http://dx.doi.org/10.1016/0277-9536(89)90087-7

Thearticle mainly focuses on identifying the need for health educationfor the Arabic-speaking people in America. The author furtherdiscusses the important of making health education available to theArabic community in America. The educated Arabic-speaking people willessentials offer technical assistance in the health system in America(Laffrey, Meleis, Lipson, Solomon, &amp Omidian, 2009).

References

Al-Krenawi,A., &amp Graham, J. (2007). Culturally Sensitive Social workPractice with Arab Clients in Mental Health Settings.Journal ofHealth&amp Social Work,25(1),9-22. http://dx.doi.org/10.1093/hsw/25.1.9

Culturalfault lines in health care: reflections on cultural competency.(2012). ChoiceReviews Online Journal,50(03),50-1491-50-1491. http://dx.doi.org/10.5860/choice.50-1491

Laffrey,S., Meleis, A., Lipson, J., Solomon, M., &amp Omidian, P. (2009).Assessing Arab-American health care needs. Journalof SocialScience &amp Medicine,29(7),877-883. http://dx.doi.org/10.1016/0277-9536(89)90087-7

ANNOTATED BIBLIOGRAPHY 3

AnnotatedBibliography

AnnotatedBibliography

Brantley,M. (2015, August 8). Satanists petition Arkansas for a place at theCapitol. The ArkansasTimes.

Brantleyreports about a petition by the satanic movement to have to theArkansas government for a place to erect the Baphomet statue. Themove was supported by other groups such as atheists, Hindus, andVegans amid rejections from conservative legislators.

FLESH,R. O. (2009).Reflections on Satanism.ContemporaryReligious Satanism: A Critical Anthology,231.

Thebook provides an incisive discussion about the on-line discussions ofa renowned Satanist,

VexenCrabtree. Crabtree is a member of the church of Satan and Fleshdiscusses Crabtree’s

assertionsabout the satanic focus on flesh and the body and the natural andunnatural aspects of

Satanism.

Hall,C. (2015, July 24). Satan Temple`s goat-headed statue debutsSaturday. USA Today.

ChristinaHall reports about the Baphomet statue being erected for the firsttime in Michigan amid protests from the state’s Christian society. According to Hall, the satanic monument’s erection may pave way forthe final conclusion of the petition in Arkansas by the same movementover a place in the state’s capitol for the erection of the samemonument.

Ohleisser,A. (2015, October 2). The Satanic Temple’s giant statue of agoat-headed god is looking for a home. TheWashington Post.

Thearticle is a news article that explains that controversies oferecting the Baphomet beside the Ten Commandments in Arkansas.Ohleisser reports that the state legislature of Arkansas approved theerection of a Ten Commandments statue in the state’s capitol. Inresponse the satanic movement also chose Arkansas as the new placefor the Baphomet statue because Arkansas law does not support anyparticular religious sect.

Petersen,J. A. (2009). Satanists and nuts: the role of schisms in modernSatanism. SACRED SCHISMS, 218.

Thebook provides an overview of religious schism as it applies to thesatanic religion and many other religions. According to Petersenschism is as common in the satanic religions as it is in many otherreligions.

Roleff,T. L. (2002).Satanism.GreenhavenPress.

Thebook provides an in-depth analysis of the satanic religion fromhistorical and contemporary perspectives. Roleff contends that thesatanic religion is a religion like any other that manifests itselfin epistemological individualism. Although the religion is satanic,Roleff states in the book that it is a force, a symbol, or expressionof self.

Name 9

Annotatedbibliography

FourSeasons Hotel and Resorts. Book now with four season hotel, Toronto.FourSeasons Hotel and Resorts.2015. Web. 12 October 2015.&lthttps://www.facebook.com/FourSeasonsHotelToronto&gt

Thesource presents the commercial content used by the Four Seasons Hotelto reach its clients through the social media. The management startedby changing the voice tone of its Facebook content in order to ensurethat it takes a more personal approach and becomes moreconversational. This public relations strategy was tagged as “thevoice of the traveler” because it aimed at helping the hotel shareits inspirational content with travelers. The hotel appeals to itspotential clients by demonstrating its dedication to corporate socialresponsibility, including making donations to fight the breastcancer. The source informs that a successful public relationsstrategy should include the expertise of specialists. In addition,the source presents the social media, especially the Facebook as aneffective way of enhancing a continuous relationship between theorganization and its clients.

Thecontent is quite informative and will be used to advance the argumentthat the social media boosts organization’s growth by facilitatingits continuous interaction and relations with loyal and potentialclients. However, there are possibilities of subjectivity or biasedinformation given that the content was prepared by the hotel andpresented on its own Facebook page as a marketing tool.

Kemp,M. Campaigns that integrated social media and PR. SocialitySquared Blog.September 5. 2012. Web. 12 October 2015.&lthttp://blog.socialitysquared.com/public-relations-and-social-media/campaigns-that-integrate-social-media-and-pr/&gt

Kempprovides an advice to organizations on how to combine publicrelations with and social media interactions with their clients. Theman audience of the article is the organizations that operate withinthe hospitality sector. Kemp holds that many organizations,especially those that operate in the hospitality sector know how tomake the general use of the social media, but they do not know how totake advantage of the social media to air their public relationsmessages. The author uses the appeals of logos (such as statisticaldata showing that the Health Choice’s Facebook fan page grew from6,800 to 60,000 within two weeks after the company combined PRefforts with the social media) to convince her target audience.However, there are a few hospitality organizations that havesucceeded in using the social media for their public relationscampaigns. Kemp gives an example of Healthy Choice Hotel thatdeveloped a creative that went viral on Facebook and the blog.Healthy Choice managed to grow by reinforcing its brand as being ofgood value and healthy.

Thearticle may not be regarded as being fully objective since itscontent is not supported by empirical evidence, which means that theinformation could be biased. In overall, the article is informativead relevant to the proposed research. The article is reliable sincethe authors is experienced in the fields of marketing, corporatecommunication, and event planning, all of which play a key role inpublic relations. Therefore, the article will used to develop theconcept of how organization can grow by presenting a positiveperception of their brands to the public after combining publicrelations and the use of social media.

KnowThis.Disadvantages of public relations. KnowThis.2014. Web. 11 October 2015.&lthttp://www.knowthis.com/public-relations/disadvantages-of-public-relations&gt

Thisarticle addresses the key limitations that organization that intendsto use public relations as a strategy to enhance their presence mayface. The article, while comparing public relations with marketing,argues that the name of the organization may fail to be mentionedwhen the intended message for the public relations campaign is beingpresented to the public. In addition, the article presents anargument that the content of a public relations campaign may bealtered by the media, which reduce the capacity of the publicrelations campaign to deliver the message that the organizationwanted to convey to the public. This is unlike the marketing contentthat cannot be altered by the media. Moreover, the article arguesthat the impact of the traditional outlet of news, which is used bymany organizations to deliver their public relations message, isfading away since members of the society have acquired new ways ofaccessing news. The authors used appeals of logos (by giving examplesof how PR has failed to help other organizations) to convince theirtarget audience, companies in the hospitality sector, that PR doesnot give them a guarantee for growth.

Thearticle was sourced from an organization known as KnowThis, with noone claiming its authorship. The article presents biased opinionsthat try to show the reducing significance of public relations ascompared to marketing. However, the article is persuasive because ithelps organizations to stop being over-optimistic, but the address PRcampaigns with a rational mind since they may or may not benefitthem. The article will be used to advance an argument that publicrelations is not a reliable strategy for boosting growth of ahospitality organization since it has numerous limitations.

Lim,W. Theeffect of social media networks in the hospital industry.Reno, NV: University of Nevada, 2010. Print.

Limexplores the significance of social media in helping organizationsthat are operating in the hospitality industry establish relationswith the members of the public. Lim acknowledges the facts thatpublic relations are effective tools that can help organizationsenhance their presence in the public, but they must use the latesttechnology in order to reach the public. The author uses appeals oflogos to convince the target audience, who include investors in thehospitality industry. For example, Lim defends the argument usingempirical data, which shows that about 57 % of the potentialcustomers in the contemporary world use internet as the major sourceof information and 79 % of the multinational corporations havemanaged to enhance their growth by using the social media to enhancetheir global presence. Some of the benefits that Lim associated withthe use of social media, including an increase in sales, brandawareness, and enhanced brand reputation.

Thearticle is credible because it is a research paper that was reviewedbefore being published by the Library of the University of Nevada,which means that there are no possibilities of bias. The article isvery informative and its content is derived from an empirical study.The article will be used to advance the argument that firms thatoperate in the hospitality industry can manage to enhance theirgrowth by using public relations, but the public relations campaign’smessage should be conveyed through the latest channels, including thesocial media sites.

Pepic,S. Sales advertising and public relations in hospitality industry.Scribd.2014. Web. 4 October 2015.

Thearticle provides the analysis of how public relations, advertising,and sales can be used to promote the growth of a hospitalityestablishment. However, Pepic addresses the key shortcomings of thepublic relations, which the organizations operating in thehospitality sector should consider before investing in the publicrelations campaign. Pepic agrees that public relations have thecapacity to maintain the public presence of the organization, but ithas two major limitations. First, it is quite difficult to arrangefor a consistent coverage of all hospitality destinations when makinga public relations campaign plan. Secondly, the organizations controlover what will be published or type of perception that the public islikely to get after receiving the public relations campaign message.This implies that the use of public relations to enhance the growthof the organization is not a reliable strategy. Pepic uses appeals oflogos to show the target audience (including the hospitalityorganizations) that they do not have to over-rely on PR for theirgrowth since it has been shown to fail in some organizations.

Thearticle is not supported by empirical evidence, which means thatthere is a possibility is bias. However, the article is informativeand it show s both the positive and the negative sides of PR. Thearticle will be used to discuss the limitations of public relationsin enhancing the growth of the organization.

Sharma,M. Five limitations of public relations (PR). YourArticle Library.2015. Web. 11 October 2015. &lthttp://www.yourarticlelibrary.com/marketing/public-relations/5-limitations-of-public-relations-pr/49146/&gt

Sharmapresents an argument that organizations should not expect too muchfrom public relations because its effectiveness is limited bynumerous factors. For example, the article holds that publicrelations may not correct misunderstandings and misinterpretationsthat members of the public have about the organization. This meansthat the use of the public relations is limited for the organizationswhose image has not been spoilt in the past. Sharma also argues thatthe organization may fail to separate between negative and positiveinformation for the interest of the company when releasing the publicrelations campaign message. Sharma argues that public relations,unlike other strategies (such as marketing) cannot create goodwillfor the organization, unless that goodwill or a positive reputationalready exists in the organization. Sharma used appeals of logos bygiving an example of the company that lost between $ 7,000 and $12,000 since its PR campaign could not help it correct its damagedimage.

Althoughthe article presents convincing arguments, its reliability could belimited by the possibility of some subjective opinions. The largestproportion of the article’s content represents the opinion of theauthor, which means that there are possibilities of bias. This isbecause Sharma failed to include empirical evidence to support thesearguments. However, the article will provide sufficient informationto counter the general notion held by organizations that publicrelations can effectively enhance their growth in the long-run.

Sinclair,B. How to design a PR campaign for your hotel. HotelMarketing Strategies.2015. Web. 12 October 2015. &lthttp://www.hotelmarketingstrategies.com/how-to-design-a-pr-campaign-for-your-hotel-5832/&gt

Sinclairidentifies several tips that can help organizations develop effectivepublic relation campaigns in order to ensure that the organizationgets value for its efforts and money. For example, before designingthe public relations campaign, one needs to understand the businessconducted by the organization and the possible misconceptions thatneed to be cleared through the public relations. Sinclair also statesthat the organization should understand how it wished to communicatewith different types of audience in order to enhance the success ofits public relations. Sinclair appeals to the audience, including thehotel owners by asking questions and then providing answers.

Thearticle may contain some objective comments and opinion (biasedcontent) of the author since its content is not supported withempirical evidence. However, it is an informative source that thatwill be used to advance the idea that hospitality organization cangrow by developing creative and effective public relations campaigns.

Sinkinson,T. Hilton Hotels’ brilliant PR: How the brand used humor online toboost web trafficking, Facebook fans and headlines. BuildingReporter.13 June. 2014. Web. 12 October 2015.&lthttps://www.bulldogreporter.com/hilton-hotels-brilliant-pr-how-the-brand-used-humor-online-to/&gt

Sinkinsondiscusses how the Hilton chain of hotels has managed to enhance theirpublic relations and distinguish its brand from others by making thebest use of online platforms. For example, Hilton marketed its humorcontent through the website and the social media. This chain ofhotels succeeded in enhancing its public relations by creating asharable content that was then put in the social media sites.Sinkinson holds that players in the hotel industry who intend toattract consumers from all age groups (including the baby boomers,millennia, and teens) have to develop digital content that willfacilitate their engagement in a more convenient way. The HiltonHotels used the public relations campaign to change its usual brandstory from the current professional perception to fun. By creating ahumorous public relations campaign content, Hilton managed to reachpotential customers of all categories. However, Sinkinson acknowledgethe fact that public relations do not go without challenges. In thecase of Hilton Hotels, the company had to convince loyal customerswho used to seeing Hilton as a professional service provider to startseeing it as a provider of leisure and fun. The author uses appealsof logos, empirical data, to support the key arguments.

Thearticle is a reliable source of information since it was written by athird party who had no direct relations with the Hilton Hotels. Inaddition, the use of empirical data makes the article persuasive andfree of bias. The content was sources from other reviewed articles.It will be used to advance the argument that public relations canhelp the organization achieve its growth targets as long as thecontent of the campaigns is carefully developed.

Workscited

FourSeasons Hotel and Resorts. Book now with Four Seasons Hotel, Toronto.FourSeasons Hotel and Resorts.2015. Web. 12 October 2015.&lthttps://www.facebook.com/FourSeasonsHotelToronto&gt

Kemp,M. Campaigns that integrated social media and PR. SocialitySquared Blog.September 5. 2012. Web. 12 October 2015.&lthttp://blog.socialitysquared.com/public-relations-and-social-media/campaigns-that-integrate-social-media-and-pr/&gt

KnowThis.Disadvantages of public relations. KnowThis.2014. Web. 11 October 2015.&lthttp://www.knowthis.com/public-relations/disadvantages-of-public-relations&gt

Lim,W. Theeffects of social media networks in the hospital industry.Reno, NV: University of Nevada, 2010. Print.

Pepic,S. Sales advertising and public relations in hospitality industry.Scribd.2014. Web. 4 October 2015.

Sharma,M. Five limitations of public relations (PR). YourArticle Library.2015. Web. 11 October 2015. &lthttp://www.yourarticlelibrary.com/marketing/public-relations/5-limitations-of-public-relations-pr/49146/&gt

Sinclair,B. How to design a PR campaign for your hotel. HotelMarketing Strategies.2015. Web. 12 October 2015. &lthttp://www.hotelmarketingstrategies.com/how-to-design-a-pr-campaign-for-your-hotel-5832/&gt

Sinkinson,T. Hilton Hotels’ brilliant PR: How the brand used humor online toboost web trafficking, Facebook fans and headlines. BuildingReporter.13 June. 2014. Web. 12 October 2015.&lthttps://www.bulldogreporter.com/hilton-hotels-brilliant-pr-how-the-brand-used-humor-online-to/&gt