Case Study Managing Organizations


CaseStudy: Managing Organizations


Therea numerous applications that support various organization operationsin this case study. Email, social networking, messaging applicationsand sales force management are explicated in the case study. Theseapplications support business functions by enabling and facilitatingprocesses such as collaboration, communication, and location-basedservices with workmates and other businesses (Laudon, K &amp Laudon,J., 2012). These applications significantly improve decision makingand operational efficiency by allowing individuals to collaborate andcommunicate from wherever they may be. Individual are not tethered toone location, machine or place any more since these applications havemade it possible for everyone within the organization to receive dataand information immediately, an element that allows them to makebetter and prompt pronouncement (Laudon, K &amp Laudon, J., 2012). For example in the case of Doylestown Hospital, physicians use iPhoneapplications to access reference health applications, providing themwith a broader base of data and information on which to basedecisions relating to various features in the organizations.


D.WMorgan workers use iPad and iPhone applications that assist them tofind patterns and establish trends in large volumes of data that mayalert them to problems before they progress to critical levels thatmay affect suppliers and customer. Monitoring applications enablesmanagers to zoom in from a global map to particular transformers andread key performance indicators at any time (Laudon, K &amp Laudon,J., 2012). TCHO Chocolate solved most of its production andoperational problems by using iPhone applications to log remotelyinto any of the chocolate making machine, turn the machine on andoff, control temperatures and time and get alerts relating to when tochange temperatures I the machines. TCHO Chocolate is also able toview remotely video cameras that indicate what is happening in theFlavor Lab. The employee in the firms share photographs, textmessages and emails through the iPhone applications (Laudon, K &ampLaudon, J., 2012).

Inthis case study, it is evident that physicians can be in a positionto deliver information without delay and stay on call in a securemobile network. Also by use of various types of applications, theycontrol various parts of machines.

Inthe case of an emergence and the physician is not within the hospitalsetting, the hospital can use the iPhone to get access to healthinformation they may require by connecting to MEDITECH (Laudon, K &ampLaudon, J., 2012). The iPhone has also improved communication bymaking it possible for doctors to get important information and be oncall in kind of situation. D.W Morgan has also solved shippingproblems through a mobile application called ChainLinq that updatesshipment information, collects signature, and that offers GPStracking on every box that in transit (Laudon, K &amp Laudon, J.,2012).


Fromthe information given in the case study ant business that needscollaboration and communication with clients, vendors, and businesscolleagues can benefit from equipping its workforce with mobiledigital tools. Nonetheless, the forms of business that most likely tobenefit from such handheld devices include:

Insurancefirms: Insurance agents updating and writing new policies can use thedigital devices to take photographs of the property that have beendamaged, update data on the current condition of the structure, anddocument property that has been damaged for claims processing.

Realestate agents can also take pictures of house and homes that arecurrently on-sale and send them to prospective clients, can sendinformation to their colleagues, buyers, and sellers, respond toqueries and fill documents relating to selling and buying of houseand hoes.

Finally,wine make can use digital devices to get up to date weather forecast,access and store data on different crop varieties, track cropinformation through the GPS coordinates and track workforceperformance and productivity during harvest, take pictures of cropsto create a database, and communicate with customers and suppliers.


D.W.Morgan’sCEO statement suggests that the use of iPhone has become prevalent inall industries in the globe. Today applications on digital devicesare not used just for fun and gaming but also for managing and otherbusiness operations. iPhones use affects all parts of a business, butmost importantly facilitating contact with suppliers and customers. Firms that effectively use digital technologies gain a hugecompetitive edge over businesses that ignore the use of technology toremain in contact with the vendor, suppliers, and customers. Digitaldevices are industry changes because they have totally revolutionizedthe way that business operations are conducted in the 21st century.This is in many spheres of business such as transport, communication,manufacturing among others, all of which have significantly helped inthe attainment of millennium development goals as well as other goalsset by various governments globally. iPhone and other digitaldevices have made sales and marketing easier, facilitated access todata and information by both firms and customers and have madecommunication easier and faster. All these changes have loweredcost, improved efficiency and saved precise time and resources.


LaudonK.C and Laudon J.P. (2012). ManagingInformation Systems: Managing Digital Firm, 12thedition,Prentice Hall imprint of Pearson Education, Inc., Upper Saddle River,NewJersey.