Cultural Media Perspectives

CulturalMedia Perspectives


Differentgroups in America had experienced discrimination by the law sinceAmerica got its independence. Many conservative leaders, mostlyRepublicans, did little if any to ensure that there were equality andrespect for human dignity. African Americans, Latinos, women,counter-culturists and people of same sex orientation are among thegroups discriminated. The 1960`s and 1970`s saw the most radical agein the American history experiencing anti-discrimination movement.Fortunately, liberal leaders including JF Kennedy and his VicePresident Johnson enacted some reforms that help better the situationfor women and African Americans. At the same period, Americaexperienced foreign challenged posed by cold war and as a super powerhad to show its might against the aggressive Soviet Union. Of allAmerican participation in the cold war, Vietnam proved to be theunwinnable war and led to a nationwide protest of the same inAmerica. The United States failed in the South Korea invasion becausemany felt betrayed and turned against the Americans. Even after Nixonelection, America did not remove its troops from the war to protectcommunist spread in Asia (Andresen, 2003).

Locally,the war faced crisis and protest and received zero heroic welcomesfrom both the people and the government after the war. The protesterswere advocating for the removal of troops from the war. &quotGivepeace a chance&quot, is a folk rock hit song that was widely used bythe anti-Vietnamese war and the counterculture movements in theUnited States. The song was written by John Lennon and performed withthe Yoko Ona. Rock played a central role in anti-Vietnamese war sinceit was one of the ways of spreading the message. With the increasedand wide use of television and print media, the Americans couldeasily share the information about the ongoing war, hence, raisingsignificant debate on whether or not to get out the troops out of thewar. This led to violent acts and other demonstrations. The song wasonce sung by more than 500,000 demonstrators in Washington D.C at theVietnamese Moratorium day. Rock music was also used to initiatevarious civil reforms in America by educating people on their rights.“Mr. Nigga”, a hip hop song is also a song that tried to fightfor the civil recognition of the American people againstdiscrimination and racism. Music played an important role inpropagating the 60’s and 70’s movements (Denisoff &amp Levine,1970).

However,the music scenario brought a paradigm in the United States as AfricanAmerican understood their ability in pop music while the whites weredominant in rock. Music became a uniting factor and a source of funduring leisure and relaxation. Music started to evolved, and manyartists started to write songs that suit different occasions, hence,attracting a certain group of people. In as much as music was used tochant anti-war messages, it also became a tool of leisure andpartying for the Americans people (McMahon, 2002).

Musicin the present world is understood to be a tool for leisure,education, warning and information. However, this depends on thegenre and occasion the song in sung. All in all music is hugeindustry that is an income generator and is a leading income earnerfor many unites people from different places and reminds usof the history of our people. The powers of music have beenrevolutionized, and it plays a very critical role in the developmentof the society and economic growth.


Andresen,L. (2003). Battlenotes: Music of the Vietnam War.Superior, WI: Savage Press.

McMahon,R. (2002). Contested memory: The Vietnam war and American society,1975–2001. DiplomaticHistory,26(2),159-184.

Denisoff,R. S., &amp Levine, M. H. (1970). Generations and counter-culture: astudy in the ideology of music. Youth&amp Society,2(1),33-58.