HowSocial Media Affects Social Communication
HowSocial Media Affects Social Communication
Blanchard,O. (2011). Socialmedia ROI: Managing and measuring social media efforts in yourorganization.Indianapolis, Ind: Que.
Thebook brings out a genuine business to one’s social program inalignment to an organizational objectives and goals. The author, atop marketing and marketing expert, Olivier Blanchard, realign bestpractices for planning, strategizing, executing, measuring,optimization, and analyzing effects of social of socialcommunication. The book also highlights social media’s effects onthe ability to communicate its visibility in all areas of thesociety. In the book, the author pinpoints the need for anorganization to identify its social structures and the role of socialmedia in achieving the company’s goals. The importance thisreference has on the proposed research project data is that itprovides a clear reference to key issues on communication styles.These issues include trust on other people, social connections, andinteraction and understanding of own points of views.
Bunzel,T. (2010). Toolsof engagement: Presenting and training in a world of social media.San Francisco: Pfeiffer.
Themost important take away in this accessible and thoroughly graftedbook is how it focuses on the idea of today’s educationalenvironments and social media business demands a mash-up mentality.The author noted that it takes a change in blending tools,strategies, and tools to acquire an immediate, effective, and directsocial communication. The book emphasizes more on the need forface-to-face interaction as opposed to preferring the use of socialmedia. Of more concern is how, in today’s world, the likes ofTwitter and Facebook have taken over the inevitability of how peopleperform the simple tasks of keeping in touch. Considering people nowpays more attention to why they interact and how they interact, thisbook is important for the proposed project data since it showsstatistics conducted in recent times on the number of people usingsocial media to communicate.
Goldman,J. (2013). Goingsocial: Excite customers, generate buzz, and energize your brand withthe power of social media.New York: American Management Association.
Goingsocial means there is a buzz created in respect to branding socialmedia marketing. Through marketing, people are able to engage andinteract, while through inquiry and negotiating on a product. Amarket brand is energized according to Goldman, and for the past 5years, social media has become a tool for navigation, channelingenergy, and applying marketing skills. However, Goldman warned of thefailure to be aggressive and develop a string social communicationbetween the potential customers and the brand, which would end upspelling disaster for any company. For the proposed project data, itwill be important for drawing reference information in regard to howsocial communication is influenced into providing an identity, socialconnection, and nurturing an organizational brand through interactionbetween a brand and the public.
Levnajic,Z. (2014). FacingICT challenges in the era of social media.Detroit, MI: Greenhaven Press.
Theinternet is turning out to be a social utility. This utility hascreated new ways of applying web for the good of the people, andwhere the social media plays a part. The book offers an unprecedentedchance of studying the emergence of a social emergence in a virtualworld. Social media opens up new opportunities and avenues ofimproving public services for example, education and schooling. Thebook lays down some of the latest establishments in the applicationof communications and information technologies for the examination ofboth real-life and virtual social interactions, and in addition toinvestigating the recent challenges of online interactions. Forproposed project data, the information in this book is providesinformation about today’s preference on the direction of socialcommunication into moving forward with what is important as far ashuman beings are concerned.
Lovett,J. N. (2011). Socialmedia metrics secrets: Do what you never thought possible with socialmedia metrics.Indianapolis, Ind: Wiley Pub.
Invaluableadvice on measuring and analyzing social media effects are bestillustrated in the book. It is important to measure and analyze thesestatistics, in which Lovett overwhelmingly taps into his many yearsof experience and training. He provides tips for measuring andanalyzing social media effects, while gauging some of the initiativessuccess. The book also provides examples of mini studies, whichdemonstrates how social operations are managed through application ofperformance indicators. The proposed project data will benefitgreatly from this book since it details quantifying of customers’success and interactions, while sharing innovative techniques forhandling massive social analytics data, which will contribute toindividuals’ goals.
Mansfield,H. (2012). Socialmedia for social good: A how-to guide for nonprofits.New York: McGraw-Hill.
Accordingto the March, 2013’s report based on statistics perspective,Facebook for instance reported on registering 1 billion active users,while Instagram registered over 100 million active users. Up to date,these companies have experience tremendous growth in numbers. Itproves that social networking sites are gaining ground in influencinghow the public interact, share, and learn from others. Additionally,convenience and time is emphasizes as far as social media isconcerned. The proposed project data will benefit from theinformation about how social media provides convenience andimportance of time as part of the social media advantages.
McCombs,M. E. (2011). Thenews and public opinion: Media effects on civic life.Cambridge, UK: Polity Press.
Dailynews has a major role in the continuity of changing thoughts,behavior, and feelings, which defines public opinions. Public opiniondetails the effects of social media on sequential outcomes that shapepublic communication, collectively. The author emphasized on socialmedia content and also by extension of acquiring information, formingdifferent attitudes on all the consequences of public lifeparticipation. The author points out the hierarchy of social mediaeffects and the outcomes, which describes social communicationprocess and how it is involved with created of public opinion.Although social media landscape is going though rapid changes, thereare key elements that the author mention. Additionally, the sourcealso emphasizes on the basic principles of social communication andhow it shapes public opinion. As for the proposed research projectdata, this reference is important in shading light on the importanceof directing primary audience on better understanding the role playedby social media to civic life.
Moe,W., & Schweidel, D. A. (2014). Socialmedia intelligence.Hillsdale, N.J: L. Erlbaum Associates.
Inthe world of Twitter, Facebook, and Myspace, having water-coolerconversations and back-yard little talk with neighbors have shiftedfrom physical to the digital world. Social communication is importantin defining new landscape for most government agencies and largeorganizations. To measure online opinion is more complicated than tojust read a few opinionated reviews. Social media present aneffective way since it is replete with chatter and noise that maycontaminate monitoring struggles. Social communication comes withvaluable insights covered behind social media. This reference isimportant towards drawing these insights in uncovering how itinfluences individuals and their social life.
O`Shaughnessy,J. (2009). Interpretationin social life, social science, and marketing.New York: Routledge.
Thereference highlights a number of concerns, which lies on technologyaddiction. Individuals spend considerable amount of time on thepersonal computers and smartphones, which in turn has had detrimentaleffects on face-to-face social relationships. O’Shaughnessy saysthat with the release of DSM’s fifth edition, addiction totechnology may not be an accurate portrayal of its effects, but islisted as one of the mental illnesses which is marked an emotionalshutdown and lack of concentration in a public setting. The referenceis important for proposed personal project since the author is awareof information overload on the internet, but is weary of thedistraction from normal behavioral attitudes.
Phillips,D., & Young, P. (2009). Onlinepublic relations: A practical guide to developing an online strategyin the world of social media.London: Kogan Page.
Theauthor emphasizes on how the internet has completely revolutionizepublic relations’ practices. The overall revolution has not onlyinfluenced the manner in which public relations professionalsinteract and communicate, but has also altered the nature of socialcommunication itself. Philip and Young’s thoroughly revised 2ndedition of this book details to readers how to apply this energizingand potent medium effectively and intelligently, with another eyetowards using social media. The book will be important for showinghow people turn out to be interactive and social by drawing examplesof communication styles employed. Additionally, it also gives apersonal connection of how individuals on the other end differentiatebetween face-to-face communication and the use of social media.