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Effectiveadvertising and promotion strategies place products a niche abovetheir competitors hence capitalizing on large economies of scale andcreating a large fan base (Belch&amp Belch, 2001).Arrays of strategies implemented for effective advertising andpromoting include public relations, the actual sales, advertising itas well as promotions. For the debut of heel to go into the UAEmarket, this research aims at looking into how it can effectivelybrainstorm the industry. Despite enjoying a solo presence in theindustry, there is need to venture into the market by storm tocapitalize on a large customer base.


Aproper advertising plan is essential for heels to go with intent ofcreating awareness to the target market of its existence. Because itis a new product with non-other like it in the market, a lot of focusand emphasis is of essence. A lot of awareness ought to be createdwith intent of acquitting the target market with the product. According to (Belch&amp Belch, 2001)layout of the advertising strategy making sure to follow stringentadvertising rules is vital ensuring to focus on promotionalobjectives, analysis on the company’s promotional budget, lookinginto the pros and cons of advertising as well as implications of theadvertising drive.


Advertisingis done by putting in mind the presence of the targeted end users ofthe products. Women are the target for heels to go hence apromotional approach ought to be carried through platforms bearing ahigher likelihood of reaching them. Mass media is an effectiveapproach for advertising hence heels to go can put up ads on TV,women magazines, newspapers, radio and on the internet.


Thisis also another effective strategy for advertising with specific biasto new entrants. It includes physical deliveries of products, pointof sale displays, sending mails and letters as well as telemarketing(Clow&amp Baack, 2004).It is more effective in that the marketing team gets first-handinformation and feedback of the product point on unlike other avenueswhere direct feedback is not delivered. The heels to go sales teamshould therefore focus on reaching out to women physically where theywould be in apposition to explain on the new product, answer to theirquestions as well as listen to their feedback. The feedback isessential in taking notes for areas that need adjustments.


According to (Chunawalla,2008), publicrelations is carried out with involvement of the press by holdingpress launches, releases, briefs as well as organizing press events.It is a prestigious mode of advertising that can also be costly henceonly advisable if expected returns equal to advertising costs. It isalso quite effective when the target market audience is the highstatus in the society noted more with pricing.


Effectivesales promotions and advertising are the keys to successful marketinghence for any new entrant to thrive in the market it has to adopt apowerful brainstorm bearing in mind to emphasize on the strategiesanalyzed from the research.


Belch,G., &amp Belch, M. (2001). Advertisingand promotion.Boston, Mass.: Irwin/McGraw-Hill.

Chunawalla,S. (2008). Advertising,sales and promotion management.Mumbai [India]: Himalaya Pub. House.

Clow,K., &amp Baack, D. (2004). Integratedadvertising, promotion &amp marketing communications.Upper Saddle River, N.J.: Pearson Prentice Hall.

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Kennedy/Johnsonand flexible response

JohnF. Kennedy and Lyndon B. Johnson ruled in the cold war tenure at atime when communalism took precedence over America having transitedfrom the suppression canon. This saw them adopt the responsivestrategy geared at arming the government with retaliatory defensewith the Soviet Union as well as upholding mutual dissuasion(Greenstein,Berman and Felzenberg 87).After the failed clandestine invasion into Cuba authorized byKennedy, his acceptance to defeat upheld his flexible response bydiscouraging severe avenging deeds. Despite the vast discrepancybetween his governance and the Soviet Union, Kennedy maintained aninformal relationship with the soviet premier with intent of easingthe high tension arising from the cold war (Tindall,George and David 15).This relationship saw the premier divert missiles in 1962 therebyaverting the nuclear war that would have been rather extremelylethal.

Kennedy’smove of avoiding sending off his troops to war in Laos for acommunist uprising also exemplified his flexible response strategy.By so doing, he was able to fortify an affable relationship with Vietman (Tindall,George and David 82).Lyndon preceded Kennedy upon his assassination in 1963 and layingemphasis on his commitments also helped in enhancing on mutualdiscouragement of hit backs. Maintaining Kennedy’s advisory teamand Security Council saw him also emphasize on the responsivestrategy as well as win the 1964 elections by a landslide (Kingand Vile 106).Despite the numerous challenges facing the two presidents throughouttheir governance, their focused efforts of capitalizing on theresponsive strategy was a success hence safeguarding not only Vietnambut also the entire south East Asia from communism (Tindall,George and David 112).They were also able to build a strong cordial relationship with theSoviet Union.


Greenstein,Fred I, Larry Berman, and Alvin S Felzenberg. Evolutionof the Modern Presidency.Washington: American Enterprise Institute for Public Policy Research,2011. Print.

King,John A, and John R Vile. Presidentsfrom Eisenhower through Johnson, 1953-1969.Westport, Conn.: Greenwood Press, 2010. Print.

&nbspTindall,George B, and David E. Shi.&nbspAmerica:A Narrative History.New York: W.W. Norton &amp Co, 2013. Print.