RacialStereotyping on Television
During1950 and 1960s, blacks were allocated very few roles on Televisionsand the parts they were offered demonstrated stereotyping of AfricanAmericans (Tyree,2011).In light of this, prior to the embracement of the comical film titledAmosn Andyaround 1950, blacks had no place in television despite theavailability of black talent. Amosn Andywas considered offensive as it uncovered the deep rooted stereotypingand was pulled down (Tyree,2011).However, it opened a new chapter for black talent as it will bedemonstrated in the analysis.
In1950- 1960s several films were aired where the African Americans wereallocated roles that were meant to demonstrate negative image aboutblacks. Concisely, African Americans characters were assigned rolesto depict lazy people, uneducated, and poor economic status (Tyree,2011).As demonstrated in the film Beulah,Amos n Andy, AfricanAmericans characters were shown as not having even a high schooldiploma. Even in early 1960, African Americans were compelled to takestereotypical roles in a bid to amuse the whites (Tyree,2011).However, after a civil right movement that took place in 1970, itbecame evident that the representation of the minorities wasinfrequent and stereotypical (Tyree,2011).Consequently, African Americans started receiving noble roles thatdid not always depict a negative picture as demonstrated in showslike TheMod Squad,Goodtimes, Sanford amongothers (Tyree,2011).
Theproliferated discrimination of the American Africans was rampant inthe early years. Notable was the occurrences in the year 1940 throughto 1950 where Africans could rarely have space in the Television.Among the first films that embraced African Americans were Amosn, Andyand Beulah.However, the African Americans assumed awkward roles that weredemeaning to the Blacks while in amusement of the Whites. There was agradual reverse of the trend, as from 1970 as African American tookroles that took a positive dimension on Blacks traits as demonstratedby films GoodTimes,TheMod Squadand others. Major changes were, however, noted in the 1990s whereTelevisions become more responsive to African Americans.
Tyree,T. (2011). African American stereotypes in reality television. HowardJournal of Communications,22(4),394-413.