NYDeli & Grill intends to achieve the following goals andmilestones. The major goal for NY Deli & Grill is to become amarket leader in the hotel industry in Saint Louis, MO and itsenvirons. NY Deli & Grill has the following milestones that willlead to the achievement of its goals. To identify the marketdemographics and market specifically to the identified demographics,maintain customer loyalty, and avoid all the possible marketingpitfalls.
NYDeli & Grill Restaurant is a start-up business that will beventuring into the hotel and hospitality industry in Saint Louis, MO.The restaurant will be using state of the art cooking grills and usethe freshest ingredients in all the cuisines. It focuses on providingunmatched services to clients in the city of Saint Louis, MO. Therestaurant also plans to provide accommodation services to itsclients besides the food services.
NYDeli & Grill intends to expand the service portfolio and servemarkets in Saint Louis as well as outside the city through subsidiarybranches. The most targeted clients are the working population whowalk or drive to work in the morning. The services are outlined to betechnology driven in the sense that all payments are made throughelectronic money transfer. To reach out to potential clients, NY Deli& Grill intends to make use of mass media and social mediaplatforms for advertisement. These platforms are said to connect manypeople most of whom could be potential clients (Hall and Christian,158).
Thetarget market is primarily composed the Saint Louis population andthose from neighboring hoods. The target market is composed of peopleranging from late 20s all the way to those in their late 60s. Thismarket is expected to have a high purchasing power since they belongto the working age in the population. People in their 30s all the wayto the late 60s are normally active. It is also important to notethat the location of NY Deli & Grill gives it a competitive edgein the sense that the street has a high traffic of people who arelikely to stop by and take meals.
NYDeli & Grill intends to apply a number of strategies in marketingits brands in terms of foods and general hospitality. The mainmarketing strategy will be through erection of billboards portrayingthe services and foods offered. Studies have shown thatadvertisements through billboards provide an invaluable opportunityto reach out to potential clients. This ultimately contributes to thewidening of the client base (Sturman,162).Other marketing strategies will be through televised advertisementsand promotions through social media. This is expected to win a goodnumber of customers for growth and expansion of the restaurant.
Hall,Kirsten, and Christian Schulz. Hospitality.New York: Ferguson Pub., 2011. Print.
MichaelC. TheCornell School of Hotel Administration on Hospitality: Cutting EdgeThinking and Practice.Hoboken, N.J.: Wiley, 2011. Print.
Seymour,Mike. Hotel& Hospitality English.London: Collins, 2011. Print.
Sturman,Michael C. TheCornell School of Hotel Administration on Hospitality: Cutting EdgeThinking and Practice.Hoboken, N.J.: Wiley, 2011. Print.