Uses and Justification of Social Media

Usesand Justification of Social Media



Thepast years have realised a growth in social media. Today, people haveembraced the advent of social media and use it to interact with eachother, display their talent, establish businesses, among many otherthings. However, social media also has its flip side. People have nowbecome addicted to social media to the point that human interactionhas been almost eliminated. Other negative effects of social mediainclude stalking, negligence, among a myriad of other immoralbehaviours.


Thisreport justifies the impact of social media in the world today. Thediscussion concentrates on the day to day experiences of social mediain the world today.Two focus groups have been used to develop therelevant literature. Emphasis will be laid on issues such as whethersocial media is addictive, its greatest benefit, its greatestnegative, whether it is negative or positive in general, and thedirection of social media in the next five years.

2.0Statement of the Problem

Thisfocus group study was established to unearth the impact social mediahas had on the population and speculate about the future of socialmedia.

3,0Significance of the Study

Theprimary target of this study is the users of social media. Theseindividuals will learn how Social Media influences their day to daylives, how it benefits them, and the future that social media holds.By identifying the negative factors, the users of social media willbe in a position to deal with the adverse negative effects associatedwith social media and capitalise on the strengths.

4.0Scope of the Study

Thisstudy was limited to various college-level students: from freshmen toseniors. The purpose of this study was to review the impacts ofsocial media on the population. The study is not limited to socialmedia users. The impact of social media will be viewed fromaddictive, beneficial, adverse, and the possible future of socialmedia on society.


Socialmedia is highly engaging. As a result, one tends to spend most of hisor her time interacting with other individuals who use Social Media.For example, if there is someone who lives far away or is confined inan where one cannot meet physically, then social media can helpfacilitate communication between the two parties. Such communicationcan be addictive because one would constantly use social mediaplatforms such as Twitter, Instagram, or Facebook to communicate withsuch individuals for extended periods of time. By extension, thebefore-mentioned can also mean less human contact because one feelsless pressure to communicate with other individuals physically.Eventually, an individual may resort to texting people in the sameroom as him or her, as opposed to simply communicating by word ofmouth (QualitativeClass,2015).

Theability of Social Media to connect people is its greatest benefit.Many individuals have risen to fame through Social Media while othershave started ventures that have become successful. In addition, thecapacity of social media to bring people together to a commonplatform, to share ideas or express themselves is the most practicaluse of technology. Reason being, information can be disbursed in aneffortless, but efficient manner. As a consequence, social media hasbeen used to realise many ends. People can now establish venturesthat exist purely in the virtual space, in addition to displayingtheir talents to the whole world (QualitativeClass,2015).

Theelimination of person to person interaction is, perhaps, the greatestevil of Social Media. After one begins using social media, the easeof communicating with other individuals is heightened. Thus, onefeels more comfortable sharing his or her sentiments regardingvarious issues or communicating to colleagues or friends. As aresult, the individual begins assuming social media is a better wayof communicating with the world and his friends. Gradually, thisindividual begins eliminating physical communication with the realworld and resorts to using social media instead, in the end, bringingan end to socialising (QualitativeClass,2015).

Theimpact of social media on one`s life is dependent on how thisindividual chooses to use the technology. If one uses it to advancehis interests or market what he needs the world, to see, then theimpacts of social media become positive. However, if the sameindividual uses social media to advance immoral behaviour (forexample, stalking) or becomes dependent on it for all types ofcommunication, then the impact of social media becomes negative. Allin all, whether social media impacts the life of an individualnegatively or positively, it is entirely dependent on how thetechnology is used (Focus Group Discussion, 2015).

Inthe next few years, social media may evolve to a point where itstarts being used as a point where it begins being used as a means ofgenerating information. Rather than just being used as a platform forexpressing one`s opinion, talent, or growing one`s business,institutions and individuals may start using social media as alegitimate source of gathering information. Such information mayinclude future fashion trends, the direction of political campaigns,how the majority of people perceive particular issues or concepts,etc.

6.0Method of Study

Datafor this project was collected through two focus groups. The focusgroups comprised two tutors who asked questions regarding the impactof social media on the daily life experiences of social media users.

6.1Sample Selection

Therespondents of this study were college students who are frequentsocial media users. The respondents were selected from various levelsof the university, from different departments of journalism. Eachmember was assured confidentiality, no one`s name would be usedoutside the research room.


FocusGroup Discussion. (2015).&nbspFocusGroup Discussion&nbsp[Audiopodcast]. Retrieved from

QualitativeClass. (2015).&nbspQualitativeClass&nbsp[Audiopodcast].